In contemporary art and culture, audience development is a topic which is impossible to avoid. Creators, cultural producers, organizations or institutions, we all aspire to a numerous and diverse audience, which preferably also gets involved in our activities.
The space between cultural and public space is a generous field, where change, knowledge and well-being can happen, where those who create and those who participate can meet in many different ways. Cultural practices have included, over the past decades, diverse perspectives on how to develop the mechanisms, tools and methods to approach both the existing and the potential audience, so that our work can make sense to a larger and more diverse audience.
A relatively new entry in the cultural vocabulary, cultural or artistic mediation is a step forward towards a better relationship with the audience and comprises a large horizon of mechanisms and tools which accompany cultural participation. At the crossroads between culture and education, art and social field, cultural mediation encompasses activities and working methods based on the attendance of the audience and on stimulating the interaction and dialogue.
How can cultural mediation transform the audience, from spectator or visitor into an active participant? What do we know about our audience and how do we use these data in order to continuously update our practices? What sense does culture and art create in schools? What best practices can we find in the field of audience development and cultural mediation, which can inform us and inspire our work?
The Academy of Change Forum brings together cultural producers, artists, mediators, researchers and other professionals in the cultural and educational field, in a meeting which explores the spaces between culture and the audience, best practices and tools which inspire us and challenge us to rethink our relationship with our audience.
The Academy of Change Forum includes different work formats over two days and is dedicated to professionals in the cultural and educational fields, who are engaged in producing a real connexion between culture and knowledge, from the perspective of the audience. The first day is dedicated to presentations and discussions about audience development and cultural mediation, providing a larger context in which these two approaches intersect and develop each other. The second day of the Forum includes workshops and working sessions where we invite both professionals in the field of culture and in the field of education to attend the workshops and working sessions where we envisage to learn from each other and to exchange best practices in the field of cultural mediation.
Please find more details on the event, the agenda and the list of guests here:
www.academiaschimbarii.ro/
Cultural project co-financed by the Administration of the National Cultural Fund. This project does not necessarily reflect the position of the Administration of the National Cultural Fund (AFCN). AFCN is not responsible for the content of the project or for the way in which the results of the project can be used. This responsibility lies entirely with the beneficiary of the financing.
